According to Sawyer Merritt, Porsche will introduce an AI-powered 'virtual transmission' feature in its 2027 Taycan electric vehicles. Drivers will use paddle shifters to simulate gear changes, leveraging AI algorithms to deliver a more engaging and customizable driving experience. This advancement aligns with the growing trend of using artificial intelligence to bridge the gap between traditional automotive sensations and the digital age of electric vehicles, offering new business opportunities for AI-driven automotive software and user experience solutions (Source: Sawyer Merritt on Twitter).

According to Sawyer Merritt, Tesla has introduced a new referral program offering $15 in Tesla credits for each new customer referred who completes a Full Self-Driving (FSD) demo drive, with a cap of 30 referrals for a total of $450. Additionally, if the referred person makes a purchase, the referrer will receive up to $250 in Tesla credits, or $500 if the purchase includes FSD (Supervised). This initiative highlights Tesla's strategy to accelerate FSD adoption and leverage AI-powered features for customer acquisition, opening new business opportunities in autonomous vehicle technology and incentivized marketing. Source: Sawyer Merritt (@SawyerMerritt, Nov 14, 2025)

According to Sawyer Merritt, Tesla announced that it will increase lease prices on November 4th, demonstrating a data-driven approach to dynamic pricing powered by AI and advanced analytics (source: Sawyer Merritt on Twitter). This shift reflects a broader automotive industry trend towards leveraging artificial intelligence to optimize pricing models and customer segmentation, enabling companies like Tesla to maximize profitability and respond rapidly to market demand. For businesses, this highlights growing opportunities for AI-powered pricing solutions and the importance of adopting machine learning tools to stay competitive in the evolving mobility sector.